I agreed with most of what Julian said during the interview. I found it very interesting that a large population of people 'going green' are families with kids and younger adults. It is good that these people are finding 'green' important because they will help impact the future of Eco-Friendliness. I had never really thought about the fact that organic/natural foods are probably going to have similar nutrients. It makes perfect sense, but I guess I had just assumed that organic/natural foods had less fat, sodium and more good stuff. I guess that was a generalization. I am glad I talked with Julian about Eco-Friendliness/organic/natural because it opened my eyes to how the label with 'organic' on it can be a seller and how some food is going to be unhealthy even if it is organic.
Julian was a good person to interview because he works at Rising Tide Co-op in Damariscotta. He has first-hand experience about the marketing and selling of organic/natural foods and products. Thanks Julian!
Monday, March 23, 2009
12) Interview with Julian Howland from Rising Tide NOTES!!!!
1) What are the basics of Eco-Friendliness?
Julian Howland: Creating no waste, using post production waste, comes from the Earth and then goes back to the Earth.
2) Who is going green?
JH: Families with young children, younger people (adolescents, teens, young adults)
3) Are organic and natural foods better for people to consume?
JH: That depends. Organic/natural can be just as unhealthy (as conventional)
4) Is green a trend right now?
JH: Yes. Organic labels can mean more sales (for those who want to be healthier/Eco-Friendly)
5) How is the economic crisis affecting the organic and natural business?
JH: People have been buying less, watching what they buy/eat more than they used to
6) Are there many imitation organics on the market these days?
JH: No. Organics have to be approved by the government before getting to use the label.
7) How can you tell real organics from ‘organics’?
JH: Same as 6. You need to read if it is 100% organic to really know the difference.
8) Do organic and other Eco-Friendly practices tend to support each other?
JH: Usually. Most people who are health-conscience are Earth-conscience, too.
Julian Howland: Creating no waste, using post production waste, comes from the Earth and then goes back to the Earth.
2) Who is going green?
JH: Families with young children, younger people (adolescents, teens, young adults)
3) Are organic and natural foods better for people to consume?
JH: That depends. Organic/natural can be just as unhealthy (as conventional)
4) Is green a trend right now?
JH: Yes. Organic labels can mean more sales (for those who want to be healthier/Eco-Friendly)
5) How is the economic crisis affecting the organic and natural business?
JH: People have been buying less, watching what they buy/eat more than they used to
6) Are there many imitation organics on the market these days?
JH: No. Organics have to be approved by the government before getting to use the label.
7) How can you tell real organics from ‘organics’?
JH: Same as 6. You need to read if it is 100% organic to really know the difference.
8) Do organic and other Eco-Friendly practices tend to support each other?
JH: Usually. Most people who are health-conscience are Earth-conscience, too.
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